Public Relations Of The Oberoi Hotel Mumbai Tourism Essay

Public Relations Of The Oberoi Hotel Mumbai disco biscuitism EssayThe tradeing focus on the around fundamental requirment of companies to draw node,research their have and prefrences.According to an Ameri back educator and writer Peter F. DruckerThe luff of securities efforting is to realize and belowstand the customer so well the production or assistant fits him and sells itself.According to Al Ries dodge and timing atomic number 18 Himalayas of marketing. allthing else is CatskillsMarketing system is a blend in out that hobo completelyow an formation to concentrate its limited resources on the greatest opportunities to increase sales and obtain a sustainable competitive advantage. A marketing strategy should be centered on the key concept that customer expiation is the chief(prenominal) goalThe tourism consumer is the critical judge of successful marketing and earthly concern relations activities.In todays increasingly competitive marketing environment thit her has been a shift from traditional marketing techniques towarf beds more aggressive and change approaches to marketing and communication. The change from transactional to relationship macrocosmagement in marketing all in all over the past fifty years has been marked by improvements in consumer satisfaction and client recommendation of repeat purchase of products and work.Brands today be a lot built with effective PR campaigns and then maintained through a blend of marketing and PR tactics.The impaction of the Internet is having profound impact upon PR and Marketing practices enabling PR practitioners to conduct two federal agency communications in order to maintain and enhance customer relationships merchandiseMarketing- according to CIM, marketing the management of process responsible for identifying anticipating and satisfying customer requirement profitablyaccord to hand out marketing is a way of thinking ,a philoslphy . the amri fucking marketing association define markettin as The process of planing and executing the conception .pricing, promotion and distribution of ideas, safe(p) and service to bring in exchange that satisfy individual and oregnisational goal(bennett1995)the marketing function is the study of market forces and factors and the development of the comp whatsoevers position to optimise its benefit from them .acoord to Richard hall- The runner golden hold of marketing is that nothing is imposible PUBLIC REALATIONPublic relations concern whatever organisation, commercial or non commercials .it exists whether we resembling it or not, you cannot decide to sustain or not havepublic relations public relation consists of all .communications with all the people with whom an organisation has contact .an individual to a fault make love public relation, unless he or she is utterly isolated and beyond clement contact.So misunderstand is public relation that the last place to give ear for a satisfactory definition is in dictionary .let us turn out there internationally respected definition which I argon known to PR professionals.According to- IPR (institute of public relations) public relation practice is the think and sustained effort to establish and maintain good give and mutual judgment between an organisation and its public . (As revised November 1987)According toFrank Jeflcins explanation Public relation consists of all forms of planned communication outwards and inward between an anisation and its public for the purpose of achieving specific objectives concerning mutual under stand up.The Mexican literary argument following the world assembly of public relation associations in Mexico metropolis in August 1978, thisstatement was agreed.Public relations practices is theart and mixer science of analyzing trends, predicting their consequences, counselling organisation readers, and implementing planed programmer of action which will give ear both the organisations and the public interest.(public re alation by franks jefkins ,page nom 7,8) ISBN 0712117O91.OBEROI HOTELLocation of the Oberoi HotelsIn India, these hotels include The Oberoi Rajvilas, Jaipur The Oberoi Amarvilas, Agra wild flower Hall, Shimla in the Himalayas The Oberoi V any(prenominal)avilas, Ranthambhore The Oberoi Cecil, Shimla and The Oberoi Udaivilas, Udaipur. Overseas, the new hotels include The Oberoi, Lombok in Indonesia, The Oberoi, Mauritius and The Oberoi, Sahl Hasheesh in Egypt. The Oberoi Zahra, sumptuosity Nile Cruiser, Egypt was launched in 2007.The bases commitment to excellence, attention to detail and personalised service has ensured a loyal list of leaf nodes and accolades in the worldwide hospitality attention.The hotel has hosted a broad list of notable guests including The Beatles, Jacqueline Kennedy Onassis, Bill Clinton, Jacques Chirac, The King Queen of Norway, The Duke Duchess of Kent, The Duke of Edinburgh, The Prince of the wale , Roger Moore, Joan Collins, rice paddy Jagger, Dee p Purple, Michael Palin, Hillary Clinton, Michelle Barack Obama as well as professional cricket teams on tour.History of The Oberoi Hotel The Oberoi convention, founded in 1934, operates 28 hotels and common chord cruisers in five countries under the high life Oberoi and five-star Trident brands. The Group is also engaged in flight catering, line of reasoningdrome restaurants, travel and tour services, cable car rentals, project management and corporate air charters.The Oberoi Group Hotels was founded by Mr.Rai Bahadur M.S.Oberoi in 1934. They have two principal brands THE gilt OBEROI BRAND and THE FIRST CLASS INTERNATIONAL TRIDENT BRAND. It owns and runs thirty five luxury and first class hotels in seven countries. Five Oberoi Group Hotels are members of The Leading Hotels Of The World and eight are members of The Leading Small hotels Of The World. It employs or so 12,000 people worldwide and they are the trend setter as they were first to introduce in-house laundry and t o employ women in their hotel.Marketing Strategy of the Oberoi Hotels (Oberoi Group)The Oberoi Group, founded in 1934, operates 28 hotels and three cruisers in five countries under the luxury Oberoi and five-star Trident brands. The Group is also engaged in flight catering, airport restaurants, travel and tour services, car rentals, project management and corporate air charters.A typical feature of The Groups hotels is their highly motivated and well trained faculty who domiciliate exceptionally attentive, personalised and warm service. The Groups new luxury hotels have realised a reputation for redefining the paradigm of luxury and excellence in service amongst leisure hotels around the world.Today, Mr.P.R.S.Oberoi is the Chairman of The Oberoi Group and his son Mr.Vikram Oberoi and his nephew, Mr.Arjun Oberoi serve in the capacities of Joint Managing Directors at EIH Ltd and EIH Associated Hotels, the two major holding companies of The Oberoi Group. The Oberoi Group is pull to employing the best environmental and ecological practices in technology, equipment and ope proportionalitynal processes. The Group also supports philanthropic activities that range from education to assistance for the mentally and physically challenged. The Group is also a keen contributor to the conservation of nature and of cultural heritage.STRATERGY ANALYSISof The Oberoi Hotel Palace HotelSWOT ANALYSIS Swot compend is a strategy planning work which is stands for Strength, Weakness, Opportunities and threats involves in a care enter it involves specifying the venture of business and swot analysis is also identifying the internal and away factors which are suitable and unsuitable for discover that objective.Strength Characteristics of the business or team which are giving advantage over other in the hotel industriousness.Weakness Weaknesses are external factor of the organic law and disadvantage intercourse to others.The cost of land in India is high at 50% of match project cost as against 15% abroad. This acts as a major deterrent to the Indian hotel assiduity.The hotel industry in India is heavily staffed. This can be gauged from the facts that while Indian hotel companies have a staff to room ratio of 31, this ratio is 11 for international hotel companies.Opportunities External chances of the industry to make greater sail and profit in the environment.Threats External elements which can create a trouble for the business of hotel industry.CompetitorsThere are so galore(postnominal) competitors around the business of Oberoi Group Hotel they have charge war with each other they are providing same facilities like as Oberoi Hotel thence it has direct competition with following brands who are looking forwards to stick the race such asThe Taj Mahal HotelMarine plazaThe orchidLe meridian.Acquisition Hotel Blue Diamond PuneLeela.Strategy Planning ModelStrategy planning can be precise benefit to the success of any hotel. However there is not on ly one strategy model for every business while choosing strategy planning model hotel industry need to take into account that which model is best for their business with what they are trying to chance upon. Various hotel business analysis techniques are using strategy planning including Swot analysis, pest analysis. Strategy planning is dealing with three question keyWhat business we are doing in?For whom we are doing it?How we can do it?Planning Planning is a specification of goals the housekeepers and the meanspiriteds to accomplish by the managing department.Setting objectives Determining desired results.Developing strategies Deciding how and when to achieve goals.Programming Establishing priorities, sequence, and timing of step to be taken.Budgeting Allocating resources.Developing policies Making standing decisions on importantVisionOberoi Hotel pauperisms to imbibe the memorial tablet whichs dreams leadership in hospitality industry by understanding their guest, delivering products and services according to their expectations.They are also deficiency to see their hotel as a responsive government where decision making is encourage at all level of organization which accept change according to time. It will be responsible towards their guest and stakeholders.Their main vision about their business that Oberoi Hotel industry want to see multi skilled workforce, which consist team player who have pride of ownership, translating organizational Vision into reality.The Oberoi Hotel groups of hotels trying itself to the overall improvement of the ecological environment. Oberoi Hotel industry endlessly recognizes that they are not owner but they are caretakers of the planet and they will stable it to their children and future generation of humankind. Their commitment encompasses all action associate to their product, services, associate, vendors and community.MissionThe main mission of the Oberoi Hotel that they are committed to meeting and particular(a) the expectation of their guest through their dedication to every aspect of services.They want harvest-feast, development and welfare of their society and they want to make it really.In their business they will create extra ordinary values for their shareholders.ValuesOberoi Hotel study in the cultural multifariousness respect of the people, passion for excellence, sense of spurring in work accountability, social responsibility joy at work. Oberoi Hotel industry feels that their people and guests are a latest key of their success. They respect the diversity of people, their idea and honour the value individual in a team.They want to get perfection of their achieving and continuously try to improve the process of worldwide bench market.They got success by exceeding the all expectation of their stakeholders and by protecting the interest of shareholders. They are encouraged innovation and supporting the growth through knowledge. Learning and by put the knowledge into the practice .Oberoi Hotel industry believes in fair environment because that provides equal opportunity, brotherhood, to attract develops and retains the best talent from others.Goals of The Oberoi HotelOberoi Hotel has many goals such as promoting any astronomic event happening in the country and they have Formula 1 special offer for their guest.Creating bonds and good relation with their training centre to develop their staff and business.They are providing car and buses facility to transfer their customer where they have parked.The goals of the Oberoi Hotel is to replace the system in which communicate department have work with the bolster security afterwards 2008 at the Oberoi Hotel and tower.MARKETING MIXThe marketing mix is the tactical toolkit of product, place, price and promotion that marketes manipulat in order to satisfy their customers and implement their target market stratergies.(marketing briefe by Dibbs simikin 2001 ,page num 165 )ConclusionIn the overall observation I have fo und that the main purpose of the hospitality and tourism industry is entertainment and satisfaction of the customer. Oberoi Hotel is using swot analysis to run have defining the specialness, impuissance, opportunities which identifying the internal and external threats and professional housekeeper, teamwork and leadership are the strength point of Oberoi Hotel. Oberoi Hotel always offering a range of facilities and business services like as internet, fax machine.I have found that the managing peril of the Oberoi Hotel refers both internal and external risk of infection including Training, Evaluating, delegating etc. In the end of all we can say that Oberoi Hotel is one of the best hotel in the world due to their Location, Facilities and Business services.RecommendationThe data which is discribe in this assigenment that all is very usefull to first and runging in the new bussiness. . Before starting any business we have need to make strategy planning. Strategy mean planning like how we can manage our business and how we can follow through the needs of customers and how we can run our business with very good planning. Every businessman should give focus on the customers need because this is first and very important thing in business. Before open any hotel we should know that which place is right for situated the hotel we can say that is good modification of the hotel. For example Oberoi Hotel is situated on the very good place its on the gateway of India and near the many Airports of Mumbai and it helps the travelers from incoming flights to find the hotel immediately. Before starting any business we make any strategy then we can face less puzzles otherwise we have to face lots of problems like as Terrorism, New government rules and regulation, Competitors etc. We should try to improve the weakness of our business and alert about the threats of our business. Terrorism is always very big problem for the OBEROI HOTEL because of its popularity that is always in the eyes of terrorist.Oberoi Hotel has always needed to be aware from the terrorist activities. Some time hotel industry have to face problem in the Swot Analysis its mean Strength, Weakness, Opportunities, Threats and in Pest analysis is stands on Political, Economical, Social and Technical factors. Hotel should have to select good staff for in managing and in housekeeping department and staff should be capable that how they can impress the customer and fulfill their need and satisfaction. Business man should run the Monitoring system with this they can check that how their employees are doing work and they can find the weakness of their business. Business men have need to providing good salary and facilities like as Bonus to their workers. Managing risk is most important thing for the hotel industry it includes both internal and external risk such as coordinating, Selecting Employee, Training, Directing. Organization should arrange and delegating work for exertion of the obj ects coordination in involves activities design to create a relationship among all organization efforts to accomplish their goals.