Automobile Industry Research Paper Example | Topics and Well Written Essays - 2250 words

railway car Industry - Research Paper instanceThen Mr. Henry Ford came up with an idea of Car for Every one. With this idea he determined down the foundation of Ford travel Company and start manufacturing cars at a large denture to reduce price, what we call mass production. New players also entered the market with different products than that of Ford like Mercedes, BMW, and GM.Automobile industry is facing immense competition these old age which has shifted manufacturers concern to reduce their cost. A right vestibular sense of input and outputs can kick downstairs manufacturers the edge which will be helpful for them to increase their sales and their reach margins. All this happens due to the customers weaken access to knowledge. These days the customers ar better in figure of speeched compared to the previous days therefore even the decision of an average customer is well informed. Along with organism price conscious, customers are also after quality and fuel efficiency. The hiking prices of fuel have asked customers to look for a car with better mileage. The car markets are moving fast into globalization. One can find the best of BMWs car is being driven in India, the Mercedes in America and the Ford in United Arab Emirates. Hence the manufacturers are more than looking for ways to have a centralized product research and development centre and manufacturing at lowest rates since the competition has enhanced due to globalization. Market SegmentationIn terms of customers corrupting practice, market can be divided into Fleet corrupters, Business buyers and orphic buyers.Fleet buyers are those buyers which buy cars in big numbers to further their business. They usually required cars which are low priced, good in fuel economy and can run smoothly for a considerable period of time without request any major maintenance. They include hotels, cab companies, and car rental companies.Business buyers are those which buy cars to give their executives and em ployees. They require cars which match the designation of the person given the car. They usually go for moderately highly priced cars. Private Buyers buy cars for their personal use. Now depending upon their social class which they belong to, they have different choices of cars. Some buy low priced, durable cars from Toyota, Honda, GM and Ford while others may go for quality and performance and favor for BMW, Mercedes or Audi. There are some, like celebrities or people with big fortunes that buy cars as a status symbol and to show their taste for uniqueness. They usually go for Ferrari, Lamborghini, Bugatti, MayBach. Competitors AnalysisThere are many another(prenominal) players in the market striving to increase their size of pie. From America we have General Motors, Daimler Chrysler, and Ford Motor Co. From Japan we have Toyota and Honda. From Germany we have Mercedes, BMW and Audi and from Italy we have Lamborghini, Ferrari and Bugatti. But BMW faces a direct competition with M ercedes and Audi as they wasteweir in the same class with respect to performance and price. 1.MercedesMercedes Benz is present in the industry in the form of a giant. Mercedes Benz is the major direct competitor to BMW just like Pepsi is for Coke. It is considered to be an established brand indoors the industry among many competitors and among customers. It has built great brand