Marketing Plan for Internet Cafes In India Essay -- Business Managemen

Marketing Plan for profit Cafes In India executive director Summary The goal of this marketing blueprint is to outline the strategies, tactics, and programs that will get up the sales goals outlined in this cyberspace Cafe air plan a reality in the year 2003 in few states in India. This plan is for Indian Markets only.Internet Cafe, un same a typical cafe, provides a unique forum for communication and entertainment through the medium of the Internet. Internet Cafe is the answer to an increasing demand. The public wants (1) access to the methods of communication and volumes of info now avail satisfactory on the Internet, and (2) a place to socialize and partake these experiences with friends and colleagues.Marketing will play a vital role in the success of Internet Cafe. Internet Cafe must build a brand around the go it offers by heavily promoting itself through topical anaesthetic television, radio, and print advertising. Marketing efforts argon honorable beginning by the w hile a potential customer enters Internet Cafe for the premier time. A strong emphasis will be put on care customers and building brand loyalty through programs focused on staffing, experience, and customer satisfaction.Target markets includeStudents from nearby housing centers. Business people from the downtown business centers and professional buildings. Seniors from nearby retirement facilities.Family members People who defend relatives abroad. This assembly is very large in few states in India especially states like Kerala where minimum one member from each family living abroad.Situation synopsis Internet Cafe opened its doors for business a little all over a year ago. Business is good, and customers have been impressed with our offerings, but we indigence to focus our efforts on implementing the strategies, programs, and tactics outlined in the original business plan.Differentiating ourselves from other more traditional cafes has given us the ability to effectively c ompete on the beverage and pastry aspect of the business with the already entrenched competition. Sales are brisk and in-line with projections.The Internet operate side of the business is rapidly being accepted by the local community. Memberships are meeting the projections outlined in the business plan, and sales of Internet services are meeting the goals forecast. Students love to gather for late... ...ove the allocated 20%. Well be able to hire the marketing manager earlier, and well be able to provide more equipment and possibly add an additional location.Revenues miss projections - We have to be lively for this speculation. If we miss our projections, we simply have to re-double our marketing efforts. The danger in this scenario is that the first reaction to missed projections is to decrease outlay, particularly marketing expenses. We cant do that We have to get our message out to the target market, and we cant do that if we stop spending on marketing. Additional capital infusions may become necessary and that possibility is detailed in the business plan.Internet side of business plays a lesser role - Our customers might not be willing to cede for Internet access or Internet Cafe memberships as Internet access costs and hardware costs continue to fall. If this scenario materializes, we will lack to move our focus to beverages and pastry items, perhaps even providing deli-style lunches. Internet services in the scenario would still play an important role in attracting customers wed just have to charge less and move our numbers around to adapt this trend.