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Saturday, November 30, 2013

Southwest Airlines.

Introduction. Technology, globalization, and market deregulation are the about influential forces reshaping the creative activity deliverance. Specifically, digitalization, connectivity, customization, customerization, and industry convergence are the drivers of this bare-assed economy. The Internet or information highway is able to dispatch bits of information at incredible speeds from one location to another. New technology has light-emitting junction rectifier thousands of new entrepreneurs to launch dot-com companies with the hopes of striking gold. The first movers in e-commerce experiencing unmeasurable success and recognition such as AOL, Amazon, Yahoo, ebay, Etrade, and others float enormous pressure on the already established brick and daub companies that had thrived. Music and bookstores, travel agents, and car dealers all fear for the in store(predicate) as the e-commerce boom continues to grow. As the shift from the old economy to the new economy continu es, a new set of beliefs and practices is emerging. It is assimilate that much focus is going to the customers needs and desires. In the one-time(prenominal) it was unambiguous that the financial score card was a bench mark for evaluation, only with the new economy, it is the marketing scorecard to be to a greater extent than(prenominal) rivet upon. As a marketing venture to apply to a greater extent exposure in the industry or industries of option and to appropriate a customer oriented interface moves forward, more and more companies have chosen to indulge in e-commerce as a platform to apportion business.
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