Research Report on Brand Preference in Mysore Region

ABSTRACT: This project is about the market share of ii brands of biscuits based on consumer taste, survival of the fittest and preferences. The sample size of our review was limited due to time constraint. Still I well-tried best to estimate the result which gives a fair overview of the Mysore market. The esteem was conducted in a various region of Mysore, so I cannot assume this data as the general consumer choice of the all India. Preliminary Details Unstructured and Structured question: A major decision area in question spirit is the horizontal surface and the form of structure imposed on the responder. The various strategic offer options that includes unstructured retort (or open-ended response, the free choice of words) and structured response (or closed response, stipulate alternatives provided). Close responses typically are categorise as multiple- choice, checklist, rating, or ranking response strategies.

I have selected the structured interview for our questionnaire because that gives the choice to the answering and it is convenient for t! hem to reply. I have categorized the questionnaire as: manifold Choices: Multiple-choice questions are appropriate where at that place are much than two alternatives or where we seek step of preference, interest, or agreement. rate question: Rating questions ask the respondent to position severally factor on a confrere outperform, verbal, numeric, or graphic. surmount is the most frequently used athletics of the Summarized rating scale. Summarized scale consists of statements that express either a well-to-do or admonitory attitude towards the object of interest. We...If you want to wedge a replete essay, order it on our website: OrderCustomPaper.com

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