EXECUTIVE SUMMARY The report focuses on the study conducted for scrutiny the node preference for the one hundred twenty-fivecc motorcycle. The major inculpatory of the research was to identify the be competitors for Bajaj Auto Ltd. (BAL), and to determine the nodes brand preference, loyalty, toll they ar willing to pay, and the 125cc roulette wheel foodstuff for Bajaj. To accomplish these objectives an alpha study was conducted by taking the responses through questionnaires from a audition of 100 which included 50 motorbike users and 50 non- bike users residing in Mumbai and Thane belt. From the analysis it was ready that HONDA was the major competitor of Bajaj securing close 46% of the throngs preferences. It was also found that volume of the consumers are least bear on about the hurt and that there was a huge market for the 125cc bike but BAJAJ 125 wasnt accepted to the demand extent. During the survey a cover of questions were raised and d oubt explicit about whether 125cc can deliver the goods better fuel might and power. Hence there is a need to make the people aware regarding the benefits provided by the 125cc. conundrum STATEMENT The study of bike market for Bajaj in the 125cc segment.
RESEARCH OBJECTIVE The objective of the explore is to: Identify the Competitors. Know the consumers brand preference, loyalty, price they are willing to pay. To know the market for 125 cc bike. screen backgro und OF THE TWO WHEELER INDUSTRY India i! s the second largest manufacturer and manufacturing transmission line of two-wheelers in the world. It stands next only to Japan and China in terms of the number of two-wheelers produced and domestic sales respectively. This distinction was achieved payable to variety of reasons like restrictive policy followed by the presidential term of India towards the passenger car industry, rising demand for personal...If you insufficiency to induce a full essay, order it on our website:
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