E-commerce means death of mass marketing

Executive Summary:a. what is e-commerce?b. what is locoweed- marketing? connectedness sight-marketing with e-commerceMass marketing dying today:a. bundle marketing nitty-gritty the process in the historicalb. new technologies:- lucre: all information be there- the barf of activities users undertake onlinec. plenty marketing fraud todayOpportunities in some(prenominal): the business-to-consumer and business-to-business onlineRecommendations for mass-marketing improve. ConclusionSourcesExecutive summaryCommon topic today, in the primary(prenominal) everywhere, is that mass marketing is dead or is on the counseling out. As far as I read, mass-marketing is advertising to lifesize market segments through mass media and opposite public forum. In mass-marketing, millions are invested in TV, practiced foliate advertisings in newspapers and radio. What cause the end of the mass-marketing? E-commerce is one part of what makes mass-marketing death. E-commerce is more or les s doing business online, via the web. It is in identical manner called e-business, e-tailing and I-commerce. Although e-commerce implies that exhaustivelys and services peck be purchased online. In this paper, I?m going to carry through about why and how e-commerce makes end of the mass marketing. Additionally, I would like to mention what mass- marketing meant in the past but how its musical note now and about new technologies what is the main mass-marketing competitor. 1 Connection mass-marketing with e-commerce1.1 AdvertisingThe main connection between e-commerce and mass marketing is advertising.

handed-down adverti sing for mass-marketing are:?TV and radio s! et?Magazines and Newspapers?Billboards?BrochuresE-commerce makes in like manner advertising but on the internet, everything takeplace online. 1.2 ProductionAs mass-marketing such e-commerce produces incompatible products. 2 Mass marketing dying today2.2 Mass marketing means the process in the pastMass-marketing lost its total dominance. prototypal of all, throng have already bored by the equivalent advertising. For example, allow?s take a TV. When people move up to home in the evening after the work, usually they are watching TV. They prefer look at some total movie or evening news, but after from severally one 10 minutes they have... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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