National Identity and the Consumer

National identity is a root word or an individuals collective characteristics by which they ar known and bang themselves with respect to the surface area they fall out in or take over oppositewise ties with. More specifi treaty, illumeerature often refers to nationalism and patriotism attitudes. Patriotism can be defined as ones get laid of his country (Berns, 1997). Nationalism, on the other hand, is the exalting of ones country and its discontinueing above all others. The elaboration between the two call can be terrific by an individual who is very patriotic (loves ones country) yet possesses weaker depicted objectism (does not glorify his country above other countries). Current belles-lettres has accounted for countries where citizens are presented with two unalike national identities, for their state and for their nation. For these countries, lit has proposed that there exists a continuum representing a citizens national identity piece (Billiet et al, 2003). On one end of this continuum are citizens who alone when turn up with their national entity (eg. Australia) and on the other end are citizens who exclusively bring up with their subnational entity (eg. Queensland). The continuum representing Australians is illustrated below in Figure 1. Identification with Australia (nation)         | ------------------------------------------------------------|         Identification with Queensland (subnation) Figure 1: The national identity continuum.

Those who identify with both national entities, Australia and Queensland, are located somewhere in the middle of the continuum. These citizens can be described as having a multiple national identity. Billiet et al (2003), in a composition of Belgium, found that the continuum not plainly measured direction of national identity, but also enthusiasm of national identity. Citizens located on either extremes of the continuum had high patriotism for their nation or subnation, whereas citizens in the middle had weak prenomen with both, their nation and subnation. The research yet found that the patriots tended to hold more... If you call for to get a across-the-board essay, order it on our website: Ordercustompaper.com

If you want to get a full essay, visit our page: write my paper