Beauty is in the eye of the beholder?

There is strong pressure for individuals to become beautiful and to find a beautiful mate. Every day, people spend time and money to become beautiful. We may not be aware of it but we are likely to have experienced or witnessed how people use time and seem to have insufficient time in making themselves beautiful. Teenage siblings race to use the bathroom first because a sibling takes an hour or more to prepare for school.A range of beauty products clutter the bathroom cabinet or dresser with products used for different parts of the body or for various purposes and applied during the day and at night.Couples pressure each other to hurry up so they would beat rush hour traffic and not be late for work. People put on make-up, shave or brush their teeth while racing in the motorway. Cosmetic surgery has become popular. These are just examples of how people invest time and money to meet the pressure of becoming beautiful. Beauty is also strong consideration in looking for a partner or sel ecting a mate. Physical beauty is the initial determinant of attraction, which determines an individual’s interest in another person. While perceptions of beauty depend on personal taste, social influences can sway choices and outcomes.Even if a person finds someone attractive, if their friends or peers disagree then chances are they will not end up with that person. Acceptance of a partner by their peers is important to individuals. An interesting question is how far individuals consider social influences in selecting their partners and how well social influences on beauty standards in partner selection guarantee a good relationship. External Influences on Individual Perceptions of Beauty Perceptions of beauty that individuals use in finding and selecting a partner depend on external influences.These external influences not only affect ideas of a beautiful partner but also determine how well individuals meet the acceptable standards of a beautiful partner. The media as deter minant of standards of beauty. The media is a social institution that creates ideas of beauty and influences individual self-perception (Engeln-Maddox & Miller, 2008). The media is the biggest source of ideas of beauty expressed through different venues such as print magazines, television commercials or shows, and online programs. Mass accessibility led to the exposure and consumption of media by many people.Media also provides ideas of body image as a standard of beauty (Gallagher & Pecot-Hebert, 2007). Media changes the perception of individuals about themselves to make people desire the ideal standards of appearance and beauty. A study on the impact of media towards focus on appearance and beauty of African American girls showed that the portrayal of women as sex objects led to the greater consciousness and focus on personal appearance (Gordon, 2008). African American girls exposed to media portraying Black women as sex objects and who identified themselves with the characters in the media developed greater focus on their appearance.Media also affects individual ideas of beauty by causing individuals to make self-evaluations of their attractiveness. A research on the link between media, body evaluation and perceptions of attractiveness of college men and women showed that those who had positive evaluations of their bodies relative to media ideals perceived themselves as attractive while those who negatively evaluated their bodies reported negative effects on their self-esteem (Tyler, Lopez & Flores, 2009).The impact of media on individual ideas of beauty depends on internalization of ideal beauty and dissatisfaction with one’s body or looks. Internalization of ideal beauty means its acceptance and pursuit of this beauty standard (Dittmar, Halliwell & Stirling, 2009). The internationalization of thin models as ideal beauty influences decisions to undergo a physical makeover that could include cosmetic surgery (Heyes, 2007). Dissatisfaction with oneâ⠂¬â„¢s physical appearance also reinforces the impact of the ideal beauty on body image and self-perception (Engeln-Maddox, 2006).Culture as determinant of standards of beauty. People pursue standards of beauty prevailing in the culture to which they closely associate (Englis, Solomon & Ashmore, 1994). Having large eyes, breasts or hips depends on the beliefs of what constitutes beauty in women. In Africa, having large hips is beautiful because it represents fertility. In Latin America, women with large hips are beautiful with beauty showcased in dances. Changes in the beauty norms also cause shifts in individual ideas of beauty.Standards of beauty within a cultural context are exemplified by patterns of consumption (Bloch & Richins, 1993). Different types of cosmetics, hair products, and beauty enhancement procedures are popular beauty commodities in different cultures. Innovations in product development, technological tools, and marketing strategies for these products are a contin uous activity to create and meet demand. Peers as determinants of standards of beauty. Peers are agents of socialization (Campbell, 1980). Individuals learn about what constitutes beauty from peers.Individual attitudes and behaviors towards beauty is a reflection of collective ideas of beauty. The extent of association or identification with a peer group leads to a stronger influence on beauty standards (Campbell, 1980). A study on changing racial stereotypes through peer groups showed that exposure to positive stereotypes about African Americans led to the development of positive stereotyping by the group and its individual members (Tan et al. , 2001). People consider and adjust to the attitudes and beliefs of their peer groups on a number of issues including ideal beauty.Peers also influence perceptions of attractiveness of a potential mate. A study of social influences on interpersonal interaction showed that women were influenced by perceptions of their peers over the physical a ttractiveness of men as shown by personal ratings that considered initial feedback from other women (Graziano et al. , 1993). Peer Pressure and Fear of Judgment as Drivers of Likes and Dislikes Peer groups affect individual likes and dislikes by influencing attitudes, beliefs and behaviors toward beauty and related aspects.Peer pressure and fear of judgment are determinants of individual likes and dislikes. Peer pressure. Individuals are susceptible to persuasion in making decisions and doing actions depending on collective attitudes and behavior of peers (Griskevicius, Cialdini & Goldstein, 2008). If most or all peers adopt a similar attitude and behave similarly towards something, the extent of persuasive influence of peers is higher. Peer pressure refers to the psychological strain experienced by individuals when comparing themselves with their peers (Daido, 2006).If there is a significant gap, then a person feels greater pressure to consider and adopt the common beliefs and prac tices of the peer group. Fear of judgment. Fear is an emotional state that has a direct relationship with threat avoidance (Maner & Gerend, 2007). In peer groups, fear could emerge in the form of apprehensions over judgments from peers that affect acceptability and support from the group as well as anticipation of conflict with the group. The fear drives individuals to avoid the cause of the fear.A way of avoiding the outcomes feared is to comply with group peer beliefs and activities. Physical and Inner Beauty Beauty could be visible or non-visible or both (Fatovic-Ferencic, Durrigl & Holubar, 2003) Visible beauty is physical and observable by sight. Non-visible beauty refers to characteristics or values that may not be viewable but observable through personality, attitudes, decisions and behaviors. Physical beauty and inner beauty are interrelated but one component could dominate the other. A person may be beautiful on the outside but not beautiful on the inside.While the common p erception of beauty is as physical attribute, beauty comprises the balance between the physical and non-physical components. Informed judgments. With beauty having physical and non-physical components, making judgments requires knowing someone first. A study on the length of acquaintance with consensus over personality judgments showed that the longer one knows and interacts with a person, the more accurate the personal judgment is with the consensus over the personality judgment (Biesanz, West & Millevoi, 2007).Time is a factor in knowing a person. Judgments on beauty, covering both physical and inner beauty, require time to know a person. Physical beauty can be judged immediately based on first impression but judgments on overall beauty require knowing the individual first. Cognitive autonomy. Decision-making on life-changing personal matters such as having a relationship or selecting a partner are done individually. Although, external influences are important, people should learn to balance autonomous thinking with social influences.Cognitive autonomy is an important quality especially for young people and adults who face difficult life choices. This concept refer to the ability to evaluate ideas, express opinions, make decisions, use comparative assessments, and do self-evaluations (Beckert, 2007). Developing cognitive autonomy enables individuals to balance personal preferences with external influences. Self-efficacy. Individuals have varying needs and objectives. Although external feedback can help individuals, developing self-efficacy is important for individuals to make a plan and act to achieve their own goals.Individuals have a close understanding of what they want to achieve and self-efficacy is the factor that mediates planning and goal fulfillment (Lippke et al. , 2009). Other people may not have the same extent of understanding of the person’s goals and plans. The plan to enter into a relationship is achievable through self-efficacy. The C urrent Study The study will investigate the concept of beauty, including the distinction of inner and outer beauty, based on the perspectives of a representative sample of senior students at the university.Views and experiences of the pressures of being beautiful and finding the perfect partner based on standards of beauty will also be gathered. The study will then determine the extent that individuals weigh personal taste and social ideals of beauty, particularly peer influences, in finding the perfect partner and the extent that the balance contributes to the success in finding the perfect mate. Hypotheses 1. University students achieve greater balance between personal taste and social ideals of beauty in finding a life partner when beauty is considered as having inner and outer components.2. A balance between personal taste and social ideals of beauty contributes to the greater success in finding a partner. Method Participants The participants will be 60 randomly selected senior students at the university, evenly distributed between males and females. Senior students are those currently enrolled and expected to graduate after completing the current semester and one more semester. Senior university students will be selected as participants because they are likely to encounter the issue of finding a perfect partner as they near graduation and while establishing their careers.Having males and females as participants would determine any differences between perceptions of beauty, pressure of achieving beauty, and selection of the perfect life partner based on beauty. The participants have to bring with them two of their closest peers to provide an assessment of the physical attributes and perceived personality typology of partner choices. The selection of the respondents will be made by coordinating with the school registry to identify senior university students. Of the list obtained, 30 males and 30 females will be randomly selected.They will be contacted to se ek their permission and schedule a session together with two of their closest friends to participate in the quasi-experiment and answer the questionnaire. Those selected who refused to participate will be replaced by randomly selecting from the list until 60 respondents are completed. Materials The data collection instrument is a structured questionnaire with closed questions requiring the selection of a range of answers including yes/no, ranking a list of items, selecting a single answer from a given list, and rating based on extent of agreement or disagreement.The questions or statements cover the four topics on concept of beauty, pressures of being beautiful, finding a lifetime partner based on personal and/or peer ideas of beauty, and extent that personal and/or peer ideals of beauty contribute to the success in finding the perfect partner. Procedure The quasi-experiment will start with the selected participants going over pictures with basic information and personality descript ions of thirty men for women participants and thirty women for male participants. The graduation pictures of individuals wearing togas will be taken from yearbooks to control other visual factors such as clothing.The pictures will be selected to consider diverse physical and personality attributes based on the yearbook descriptions. The respondents will be asked to select one person from the set of pictures as a potential partner. They will rate the physical attributes and perceived personality traits of the person in the picture. Their friends will view the pictures, select one picture they think is the perfect partner for their friend, and rate the physical features and perceived personality type. The participant will be shown the choice of their peers and explanations for the choice.The participants are given the chance to decide whether to retain their choice or select the choice of their peers. Regardless of their choice, the participants will be asked to answer the questionnai re. The responses will be analyzed using descriptive statistics to summarize responses, t-test to determine differences in responses as influenced by gender, and correlation to determine the relationship between variables. References Beckert, T. (2007). Cognitive autonomy and self-evaluation in adolescence: A conceptual investigation and instrument. North American Journal of Psychology, 9(3), 579-594.Biesanz, J. , West, S. , & Millevoi, A. (2007). What do you learn about someone over time? The relationship between length of acquaintance and consensus and self–other agreement in judgments of personality. Journal of Personality and Social Psychology, 92(1), 119-135. Bloch, P. , & Richins, M. (1993). Attractiveness, adornments, and exchange. Psychology & Marketing, 19(6), 467-470. Campbell, B. (1980). A theoretical approach to peer influence in adolescent socialization. American Journal of Political Science, 24(2), 324-344. Dittman, H. , Halliwell, E. , & Stirling, E.(2009). Und erstanding the impact of thin media models on women’s body-focused affect: The roles of thin-ideal internalization and weight-related self-discrepancy activation in experimental exposure effects. Journal of Social and Clinical Psychology, 28(1), 43-72. Engeln-Maddox, R. (2006). Buying a beauty standard or dreaming of a new life? Expectations associated with media ideals. Psychology of Women Quarterly, 30(1), 258-266. Engeln-Maddox, R. (2008). Talking back to the media ideal: The development and validation of the critical processing of beauty images scale.Psychology of Women Quarterly, 32(1), 159-171. Englis, B. , Solomon, M. , & Ashmore, R. (1994). Beauty before the eyes of beholders: The cultural encoding of beauty types in magazine advertising and music television. Journal of Advertising, 23(2), 46-94. Fatovic-Ferencic, S. , Durrigl, M. , & Holubar, K. (2003). Beauty: Soul or surface?. Journal of Cosmetic Dermatology, 2(2), 82-85. Gallagher, A. , & Pecot-Hebert, L. (2007). â€Å"You need a makeover! †: The social construction of female body image in A Makeover Story, What Not to Wear, and Extreme Makeover.Popular Communication, 5(1), 57-79. Gordon, M. (2008). Media contributions to African American girls’ focus on beauty and appearance: Exploring the consequences of sexual objectification. Psychology of Women Quarterly, 32(1), 245-256. Graziano, W. , Jensen, Campbell, L. , Shebilske, L. , & Lundgren, S. (1993). Social influence, sex differences, and judgments of beauty: Putting the interpersonal back in interpersonal attraction. Journal of Personality and Social Psychology, 65(3), 522-531. Griskevicius, V. , Cialdini, R. , & Goldstein, N. (2008).Applying (and resisting) peer influence. MIT Sloan Management Review, 49(2), 84-88. Heyes, C. (2007). Cosmetic surgery and the televisual makeover: A Foucauldian feminist reading. Feminist Media Studies, 7(1), 17-32. Lippke, S. , Wiedmann, A. , Ziegelmann, J. , Reuter, T. , & Schwarzer, R. (2009) . Self-efficacy moderates the mediation of intentions into behavior via plans. American Journal of Health Behavior, 33(5), 521-529. Maner, J. , & Gerend, M. (2007). Motivationally selective risk judgments: Do fear and curiosity boost the boons or the banes?.Organizational Behavior & Human Decision Processes, 103(2), 256-267. Tan, A. , Tan, G. , Avdeyeva, T. , Crandall, H. , Fukushi, Y. , Nyandwi, A. , Chin, H. , Wu, C. , & Fujioka, Y. (2001). Changing negative racial stereotypes: The influence of normative peer information. The Howard Journal of Communications, 12(3), 171-180. Tyler, K. , Lopez, S. , & Flores, L. (2009). The media, body evaluation, and perceptions of physical attractiveness among college-aged women and men. Psi Chi Journal of Undergraduate Research, 14(1), 25-33.

Religion in Colonial America Essay

Throughout the colonial period with British North American settlement, the subjects of religion and economics often come hand-in-hand when associated with significance. Although economic concerns of development and exploration had its part in British settlement into the New World, religious entanglement, such as Puritan progression and The Great Awakening , played a bigger role in the rise of the American colonies. The flee for religious freedom and organization based on religion in a colony outweigh the concerns for economics. The American colonies valued their religion, as well as making it the most valuable part of their lives. In the early 1500’s certain Christians from different European nations went against the Roman authority of the pope. Religious wars/conflicts, competition, and the Protestant Reformation all contributed to a religious motive for exploration and colonization into North America. Many British immigrants came to the new world not only looking for wealth, but for a religious freedom and structured society. This pull factor created a foundation for religion in the new colonies many people fled the home country to avoid religious persecution and inferiority. Furthermore, Puritans, who colonized the Massachusetts Bay Colony in 1629, sought to create an empire of religious tolerance. Under John Winthrop, the religious group taught the new colony that the people should provide a whole world a model of Christian society ought to be, as in â€Å"A City upon a Hill†. The groups of people who wanted to separate from the church of England or go against the Roman catholic Pope went to the New World solely for religious freedoms, creating a religious superiority put into their new location. Immigration into America was by far dominated by groups of people avoiding the oppression and persecution faced by royal and religious leaders in their homeland; religious refuge provided means for these colonists to build upon a belief of religious tolerance and organization. As colonies were developing and new groups of people/ideas were diffusing, religious conflict and authority became prominent. A major religious event  in the life of the American people, The Great Religious Awakening, highlighted the valuable role of religion in the people’s lives. The Awakening permanently reflected the need for religious tolerance and organization in a group of people. Also, religious groups such as the Baptists, Methodists, and Presbyterians (all minority religious groups) took root and grew. Along with awareness to significance, the movement highlighted the presence of religious feeling among masses of people. A major division between orthodox and â€Å"New Lights† increased religious diversity and created a greater competition between the groups to attract followers. This historical event exposed a new way of thinking for the peoples – democracy. In fact, the Great Awakening brought a shared common experience for Americans regardless of race or religion. The Great Awakening brought political and religious impact to the Americans, which still influences the nation today. Even though religion posed to be the biggest concern associated with British settlement in the New World, economic development proved to contribute in the time period. Columbus’s exploration of the New World was based on the hope to find land, resources, and wealth; all pertaining to the progress and bringing up of Europe’s economy. Moreover, the thirteen colonies developed ways, (such as Jamestown’s tobacco crop) to exploit resources as means for survival. The North American Colonies Association with trade (Columbian Exchange) put them in competition with other empires to compete for wealth and progression as a community. Economic concerns engaged in the colonies’ organization; however, religion was the basis for British settlement and the foundation for population growth, social movement, and political structure. Although economic concerns of development and exploration had its part in British settlement into the New World, religious entanglement proved to be more important in the race for American development. Religion posed as the main factor for the peoples, and led them to make decisions and act upon their beliefs. In this colonial time period, religion proved to be a greater power in the daily lives of Americans.

Challenging Obstacles for Immigrants

Among the challenges, language, getting a job and culture are common for most of immigrants. The first challenge for immigrants is the language barrier. Since English is the second or third language for most immigrants, they face a lot of problems to communicate. Although, immigrants have some knowledge of English, the pronunciation of most words is different. So they can’t understand and communicate very easily. Furthermore, the accent of native speakers, Mexicans, Black Americans, and Chinese is different. This complicates the communication and creates stress for immigrants. For example, I came to the USA recently. I have some knowledge of English, but when I took my kids to the hospitals, go to shopping, and even when I was applying to this college, I found people who use different pronunciation and accent. Sometimes, I heard 50% to 90% of what people said and likewise they were not able to understand me, even though I was talking in English. As a result, â€Å"I’m sorry†, â€Å"say again†, â€Å"pardon† were my day to day words I used and heard for a couple of months. Therefore, language is the first big challenge that all immigrants face. The second challenging obstacle for immigrants is getting a job. Since language is a problem for immigrants, most of them failed in job interviews. Even though they are educated and professionals in their home country, it costs and takes time for their education to be accepted here. Thus, getting a job is tough. Especially now, following the economic crisis of the world, there are many layoffs and getting a job is like a miracle to most immigrants. In addition, the jobs available for immigrants are manual labor jobs that are tiresome. These jobs may also have fewer hours and surely have minimum pay. Therefore, immigrants will be forced to find another tiresome job to cover their living expenses. But getting another job is another worry for immigrants. Here I am going to give my husband’s experiences. As soon as we reached America and got our social security numbers, my husband tried to search and apply for jobs. After several months and trial, he got a part time job with minimum wage. His salary is not enough to cover our expenses, and now he is searching another job, but none has been found. Thus, following the language barrier, getting a job is a big challenging to immigrants. Culture is the third challenge that immigrants face here. Immigrants have their own cultures and living styles in their home country. The culture of dressing, talking, eating, social life etc†¦ is different here from immigrants’ home country. For example, here man and woman can kiss on the lips anywhere, but this is taboo in my country, Ethiopia. Another example is the way girls’ dress, here girls can wear whatever they like such as shorts and mini dresses. However, in my country, this is not accepted and girls should wear clothes that don’t expose their body. Thus, they should wear shorts and dresses which are below to their knees. The other thing here people eat their food anywhere; they can even eat walking on the street. However, in my country people, especially girls, cannot walk on the street while eating or drinking. There are several customs here that are counted as taboo in my culture. Therefore, the cultural differences make immigrants to be confused and shocked until they accustomed to it. As time passes, immigrants will manage and defeat the obstacles through several exposures and practice. Then, after passing through the obstacles, immigrants will enjoy a better life and even be in higher positions like senators, vice-presidents and also president of America. Challenging Obstacles for Immigrants Among the challenges, language, getting a job and culture are common for most of immigrants. The first challenge for immigrants is the language barrier. Since English is the second or third language for most immigrants, they face a lot of problems to communicate. Although, immigrants have some knowledge of English, the pronunciation of most words is different. So they can’t understand and communicate very easily. Furthermore, the accent of native speakers, Mexicans, Black Americans, and Chinese is different. This complicates the communication and creates stress for immigrants. For example, I came to the USA recently. I have some knowledge of English, but when I took my kids to the hospitals, go to shopping, and even when I was applying to this college, I found people who use different pronunciation and accent. Sometimes, I heard 50% to 90% of what people said and likewise they were not able to understand me, even though I was talking in English. As a result, â€Å"I’m sorry†, â€Å"say again†, â€Å"pardon† were my day to day words I used and heard for a couple of months. Therefore, language is the first big challenge that all immigrants face. The second challenging obstacle for immigrants is getting a job. Since language is a problem for immigrants, most of them failed in job interviews. Even though they are educated and professionals in their home country, it costs and takes time for their education to be accepted here. Thus, getting a job is tough. Especially now, following the economic crisis of the world, there are many layoffs and getting a job is like a miracle to most immigrants. In addition, the jobs available for immigrants are manual labor jobs that are tiresome. These jobs may also have fewer hours and surely have minimum pay. Therefore, immigrants will be forced to find another tiresome job to cover their living expenses. But getting another job is another worry for immigrants. Here I am going to give my husband’s experiences. As soon as we reached America and got our social security numbers, my husband tried to search and apply for jobs. After several months and trial, he got a part time job with minimum wage. His salary is not enough to cover our expenses, and now he is searching another job, but none has been found. Thus, following the language barrier, getting a job is a big challenging to immigrants. Culture is the third challenge that immigrants face here. Immigrants have their own cultures and living styles in their home country. The culture of dressing, talking, eating, social life etc†¦ is different here from immigrants’ home country. For example, here man and woman can kiss on the lips anywhere, but this is taboo in my country, Ethiopia. Another example is the way girls’ dress, here girls can wear whatever they like such as shorts and mini dresses. However, in my country, this is not accepted and girls should wear clothes that don’t expose their body. Thus, they should wear shorts and dresses which are below to their knees. The other thing here people eat their food anywhere; they can even eat walking on the street. However, in my country people, especially girls, cannot walk on the street while eating or drinking. There are several customs here that are counted as taboo in my culture. Therefore, the cultural differences make immigrants to be confused and shocked until they accustomed to it. As time passes, immigrants will manage and defeat the obstacles through several exposures and practice. Then, after passing through the obstacles, immigrants will enjoy a better life and even be in higher positions like senators, vice-presidents and also president of America.

Emergency Management Essay Example | Topics and Well Written Essays - 3250 words

Emergency Management - Essay Example Safety training is a broad course that encompasses knowledge and use of specialized gear, self-defense techniques, environmental hazard studies, site evaluations, rescue operations and staff health and fitness curriculum. The paper delves into each of these topics explaining how each contributes to the improvement of emergency responder’s rescue capabilities and job performance. To what degree does safety training effectively improve emergency responder’s rescue capabilities and job performance? Disasters and emergencies can occur at any time and this requires the emergency responders to be prepared to handle such emergencies. In the United States, emergencies occur on a daily basis and emergency responders are required to answer the calls for help from citizens and take on jobs which have high potential risks. Emergencies can either be single or a series of incidents which cause disruptions in normal activities or threaten human life, property or assets if they are not immediately put under control, stabilized or contained. Emergency responders deal with a range of emergencies from the small scale everyday incidences that affect individuals and families to the large scale disasters which affect nations such as hurricanes, terrorist attacks and earthquakes (La Tourrette, 2003). The response to disasters over the last decade has raised questions regarding the effectiveness and capabilities of emergency responders. The response to emergencies has been found to be wanting. This has raised the need for emergency responders to be equipped with the necessary skills and knowledge through safety training for them to be effectively prepared for such emergencies. Emergency responders are usually deployed on the scene of a disaster or emergency to assist in rescue efforts. They may also be deployed to these sites to safeguard property, evacuate the victims from buildings, and provide any form of medical assistance to the victims (La Tourrette, 2003). Emergen cy responders who engage in rescue activities during such incidents include fire fighters, emergency medical personnel, and law enforcement agencies. Fire fighters are usually assigned the role of containing substances which are hazardous, putting out fires as well as the search and rescue of disaster victims. Emergency medical personnel usually assist in the rescue operations by providing medical care to injured victims. Law enforcement agencies, on the other hand, are responsible for maintaining law and order in the scene of the disaster, restriction of access to the disaster scene and the removal of injured and contaminated individuals from the scene of the disaster (Beaton, 2002). For emergency responders to perform their functions safely and effectively, safety training is expected. Safety training programs which are administered play a significant role in enhancing the response to emergencies and disasters. They can be broken down into workplace safety practices, safety practi ces in the line of duty and testing of physical wellness and fitness. The safety training helps emergency responders to understand their individual functions and responsibilities at the scene of the disaster. Accordingly, the different categories of emergency r

Question set 5 Assignment Example | Topics and Well Written Essays - 1500 words

Question set 5 - Assignment Example Contrast the expectations of transactional and transformational leaders. The four different factors associated with Bass’s theory of transformational leadership are individual consideration, intellectual stimulation, inspiration, and idealized influence. Individual consideration places an emphasis on what the group member needs, intellectual stimulation ensures that the leader seeks ideas from the group and encourages them to contribute, inspiration gives meaning to the task at hand, and idealized influence refers to the leader becoming a full-fledged role model. An example of a leader who exhibits all of these factors, and not just one or two of them was found in Steve Jobs, who worked to ensure that he and his employees transformed the business world. Transactional leaders, or managerial leaders focus instead on the role of supervision, organization, and group leadership, in which the leader works to promote compliance in their followers based on a reward/punishment system. 2. Team Leadership. Describe the role of leadership within teams. What are the primary reasons that teams fail? What can ensure team success? Give a personal example of team success. A team must always have a leader, and as such, there are certain characteristics that comprise the role of leadership within a team. The leader must keep the team to a specific purpose, they must have the knowledge to judge and act prudently, they must accept their authority over the team, use that power to make decisions, and at the same time recognize that those decisions affect all members of the team, and as such should only be used to further the shared purpose of the team itself, and finally, the leader must be trustworthy; the team must know, understand, and recognize that the decisions the leader makes are for the common goal. Teams may fail because they lack shared values, shared objectives, shared activities, a poor leader, or lack the ability to accurately gauge their progress. In order to en sure team success, the team must have a strong leader, all work must be divided equally, all members must be held accountable for their share of the work, and progress must be made in a timely fashion. One personal example of team success would be working with several other students to start and complete a group assignment for school and have it submitted before the due date. 3. Negative Leadership. This week there were two case studies: Mayor Rudolph Giuliani, Knight of the British Empire and Chuck MacKinnon. In reviewing the two cases, address the following questions: a. Mayor Rudolph Giuliani, Knight of the British Empire: What are the elements that lead to Giuliani’s miraculous transformation? What lessons could corporations with negative public reputations learn from this case? b. Chuck MacKinnon: Where might MacKinnon have gone wrong? What did he do well and what were his most significant mistakes? Was his management style to blame? What could be done to fix things now? What lessons can you take away from this case to become a better leader? The main elements that lead to former New York City Mayor Rudolph Giuliani’s transformation from a person who was not well liked or well respected into a true leader were not the decreased crime rate that he worked to bring about, nor the implementation of budget discipline, but were through the practical

Women Serving On the Front Line of Battlefield Research Paper

Women Serving On the Front Line of Battlefield - Research Paper Example This is based on the limited barriers that currently limit the presence and roles of women in the field. In as much as women should be accorded similar roles in the military, as their male counterparts, it is necessary to acknowledge their limitations that significantly depart from the roles of men. Summary and explanation of issue Women have begun playing an increasingly fundamental role on especially on the frontline during battles. It is fundamental to acknowledge that the need to attain gender parity in Pentagon has led to the enacting of laws that exalt the position of women working in the military sections. Previously, American women were barred from participating in direct combat roles. However, the changes in the nature and characteristics of the war have made the soldiers to be constantly in war. This means that women are always forced to participate in direct combat regardless of the ensuing challenges. This has made pentagon to advocate for additional roles for women in th e frontline of the battles. For example, congress has been recommending the introduction of close to 14,000 jobs for women serving in the frontline during battleground. According to Gass & John (4) â€Å"persuasion is powerful, and often positive social force†. ... These leaders would eventually their concerns to congress with the intention of contributing to the policy process. It is equally fundamental to acknowledge that the women have been advancing to the front of the battle lines by themselves to assert their authority. This has been vital to their empowerment and progress. The pentagon is equally a major stakeholder because it advises the congress concerning fundamental issues affecting women fighting at the front line in the battlefields. According to Gass & John (5) these are opinion leaders are influential who shape information and ideas through persuasion. It is evident that the pentagon initiates the policies formulated by congress. Consequently, it advertises the available positions within the military and allocates several roles. It is evident that the strategies that the entity has used to advance its persuasion process include formal announcements, advertisements and holding meetings with the women working in the military. The P entagon plays a neutral position in the entire occasion because it attempts to attain the highest degree of professionalism. Furthermore, it represents the needs of several persons who are not necessarily women in the front line. This means that it has to be extremely balanced in its approach. The final category incorporates congress that formulates laws determining whether women should participate in battles at the front line. According to Gass & John (23) purse persuasion seems to apply to the congress because it assumes a neutral position by allowing various personnel to voice their concerns. However, it ultimately represents the needs of the

Effects of Mass Production of Industrial Corn Research Paper

Effects of Mass Production of Industrial Corn - Research Paper Example The temperate plains of the US offers some of the best emergent environment for corn in the earth, that making the US as the world's top manufacturer of corn in terms of both price and volume. So that US is not only the top manufacturer of corn in the world, but also the top exporter. â€Å"On average, about 20 percent of corn produced in the US is exported. During fiscal year 2010, the United States exported 49.9 million metric tons (1.96 billion bushels) - accounting for 53.8 percent of world corn exports. During the same period, other major corn exporters included Argentina (16.7 million metric tons, or 660 million bushels) and Brazil (8.6 million metric tons, or 338 million bushels)† (Corn: Zea Mays, Family Poaceae, Commonly Known as Maize, 2010). Industrial corn is mainly used for industrial purpose. So that mass production of industrial corn create certain issues or problems in U S. Main two problem faced by the society due to the impact of mass production of corn is the environmental problem and economic problem. Environmental problem can be reduced by way of reducing the chemical usage for producing the corn for industrial usage. Like economic problem of the corn can be reduced by way adopting the most stable financial policy. This research proposal consists of economic and environment problem of the mass production of the corn and also the causes of these problem.... Now a day, due to the globalized economy, the world faces many problems pertaining to the .environment such as water pollution, air pollution, etc and these environmental problems have direct and indirect impacts on the society. An environmental problem happens whenever there is a change in the quantity or quality of any environmental issue which indirectly or directly influences the health and well-being of man in an unfavorable manner. Environmental problems history is always regarding human dealings with the natural world. The important objective of environmental history is to increase our understanding of how a human has been influenced by the environment in the past and also how they have influenced those surroundings and with what consequences. Direct Problems: For mass production of corn the agriculture sector requires ample fertilizers and the intensive use of fertilizers create water pollution, which, in turn, may affect human health and natural eco system. As such, this may be described as the â€Å"environmental and health consequences of industrial agriculture† (Lappe, 2011, para. 4). The use of chemicals can cause negative impacts in human and mammals and livestock. Increased production will lead to the increased production of ethanol. In the US more ethanol refining plants are seeking permission to start new facilities. To increase maximum corn production for getting more profit the agriculturists may use nitrogen and other chemicals, which will affect the surface and ground water quality. Indirect Problems: The massive use of corn for industrial purpose would bring high demand for the corn which will lead to the increase in the price of the product and to meet increased demand the country have to import from other countries. â€Å"The

Assignments for Analyzing Warrants Coursework Example | Topics and Well Written Essays - 250 words

Assignments for Analyzing Warrants - Coursework Example In her passage, Katherine Butler Hathaway says that she could not risk showing to any man that it was possible for her to think and have love. By introducing the word â€Å"man†, she illustrations to whom are her fears directed to, thus the reason why she cannot take the risk (Putman 321). This concept brings on board the concept of time. Analogy relates and compares similar aspects or situations, given a condition or an occasion. Katherine Butler Hathaway uses the word â€Å"repeated† in her passage when she talks about her encounters with the mirror. She also uses the word â€Å"tendency† when she writes about her forgetting of things she had seen. Repeated and tendency offers a comparison at a point in time (Putman 335). Repeated in this case measures how much often she interacts with the mirror while tendency presents the frequency with which the author of the passage forgets the things she sees. Another warrant that the conclusion by the author is based on is the sign. The sign tries to assert the truth of the claim by pointing out to a thing or things that are actually linked to that truth that is said to support the claim. It is possible that normal people may not consider Katherine Butler Hathaway beautiful or worth to love due to her condition. Her condition here is the sign, and her experiences given her state is evidence enough to this claim. Statements by experts are also used to warrant claims. These statements are commonly known as expert testimonies. The statement, â€Å"I thought of sexual love as an honor that was too great and too beautiful for the body in which I was doomed to live" has been used to warrant the author’s claim in her conclusion about the relationship between love and beauty (Putman

Blog 2 Essay Example | Topics and Well Written Essays - 750 words

Blog 2 - Essay Example In their book, International Organizations: The Politics and Processes of Global Governance, Margaret and Mingst expounds on the nature of IGOs and their contribution towards global governance. To better understand their arguments, the paper incorporates the existing interstate conflict in Sudan and the efforts put by IGOs to end the conflict. Created through formal agreement between three or more states, IGOs may be established to serve a specific purpose such as in the case of OPEC or for multiple purposes such as in the case of UN. Among the many roles played by IGOs is the role of collecting and analyzing information so as to help build cooperation between states, solve interstates disputes and create a good foundation for operational activities (Margaret & Mingst, 2010). Such is the kind activities being done by IGOs in Sudan. These organizations include but are not limited to the United Nations (UN), Organization of Petroleum Exporting Countries (OPEC), and Nonviolent Peaceforce (NP) which comprises of the Western Equatorial and Lake States. A major question here is the extent of success that these IGOs have registered in solving the existing conflict in Sudan. Notably, IGOs bargain and execute agreements that serve both the interests of individual states and the community as a whole. Through collective participatio n, IGOs usually strive to establish norms of behavior amongst the states while at the same time maintaining their sovereignty. By setting agendas both internationally and nationally, IGOs force state governments to decide on critical issues. Over the last few years, there has been an international outcry for international intervention to â€Å"Safe Darfur†. Given the nature of events and conflict in Sudan, and the creation of a new sovereign state that saw the division of the country into two, what role has IGOs played in the lose of

Youth Feedback for Youth Problems Essay Example for Free

Youth Feedback for Youth Problems Essay Despite regulation, underage students in colleges around the nation find it easy to consume alcohol and are very likely to binge drink. What are the implications? What is the role of formal control? Perhaps the best way to answer these questions is to pose them to the young community builders who may be aware of the best ways to help their friends that are engaging in destructive behaviors (Finn Checkoway, 1998). Binge drinking and drug use are very common among young adults, including college students. As a matter of fact, young people are also facing dire consequences of substance abuse with falling grades, drunken driving accidents, sexual harassment, and violence. Unsurprisingly, society views this as a serious problem, and psychologists are trying to understand substance abuse among young adults before they can hope to provide help to the individuals concerned. This effort on the part of researchers is based on the premise that we cannot solve a problem before we understand the nature of the problem. Here enters the importance of the young community builders: they are able to easily explain to social workers the nature of the problems faced by their young friends. By understanding the problems in depth, social welfare workers may very well find themselves in the position to root them out. Young community builders must, therefore, be considered a community resource that social welfare workers should make excellent use of. Young people are not only able to better understand the problems of the youth, but they are also able to suggest solutions. Furthermore, these young guides can help social welfare organizations target the real needs of the youth by providing necessary information that would eventually benefit all people. References Finn, J. L. , Checkoway, B. (1998). Young People as Competent Community Builders: A Challenge to Social Work. National Association of Social Workers, Inc.

Synthesis of Cyclohexene from Cyclohexanol

Synthesis of Cyclohexene from Cyclohexanol Experiment #1: Synthesis of Cyclohexene from Cyclohexanol Johanna Bernadette C. Halili Mr. John Ephraim Torres June 21, 2014 ABSTRACT The synthesis of cyclohexene from cyclohexanol is an example of elimination reaction. Cyclohexanol, a secondary unsaturated alcohol, undergoes dehydration reaction to form a good leaving group which is H20 because the OH group of an alcohol is a very strong base making it a poor leaving group. The reaction will then be followed by the obstruction of a hydrogen atom to form a carbon double bond or an alkene which in this case is cyclohexene. Cyclohexene is an unsaturated hydrocarbon which is very reactive due to its negative center (Ault, 1973; Williamson, 2013; Eagleson, 1994). Gas chromatography-mass spectrometry is an instrument which is used to separate gaseous substances and it functions as an analyzer for the compound. This instrument may be able to provide the molecular weight, formula and structure of an unknown compound. Synthesis was done via simple distillation since distillation gives a relatively pure yield (Karesek-Clement, 1988). Phosphoric acid was added to cyclohexano l in a round bottomed flask to have the dehydration reaction which would yield to the cyclohexene. It was then distilled and the group was able to get 3 ml of yield. The distillate was observed using the mass spectrometer and it showed that the yield had an 81.98 molecular weight which is very close to the theoretical molecular weight of cyclohexene which is 82. Fragments were also observed with the result obtained and some can be considered as impurities. The product was affirmed to be cyclohexene based from the results obtained from the mass spectra. We can say that the gas chromatography-mass spectrometry is a great tool in analyzing either an unknown or for comparative reasons of a compound since it gives accurate results. Also, it is recommended to analyze at once the product for it not to evaporate. INTRODUCTION Alcohols undergo elimination reaction in the presence of a strong acid to form an alkene. Strong acids such as Sulfuric acid (H2SO4) and Phosphoric acid (H3PO4) are used in the dehydration reaction of alcohols. The acid needs to protonate the –OH group because -OH is a strong base making it a poor leaving group. Once the –OH has been protonated to H20, it can leave and the nucleophile will obstruct a beta hydrogen to form a carbon double bond or an alkene (Williamson, 2013). An example of this reaction was observed in this experiment with the synthesis of cyclohexanol to cyclohexene via distillation and extraction. Cyclohexanol is a secondary saturated alcohol with boiling point of 100.16 celcius which undergoes elimination reaction to form cyclohexene product with respect to their interaction with the column (stationary phase) and the gas/helium (mobile phase). A mass spectrum may be able to give the following information: molecular weight, molecular formula and molecular structure of the substance (Ault, 1973).. The objectives of this experiment are to isolate cyclohexene from cyclohexanol through acid-catalyzed elimination of water and to be able to determine the identity of the distillate product through Gas Chromatography. II. METHODOLOGY In this experiment, Cyclohexanol was synthesized to cyclohexene via distillation and extraction. In a 50 ml round bottomed flask, 5.0 grams of cyclohexanol, 1 ml of 85% phosphoric acid and boiling chips were added. After the flask was swirled to mix the contents, it was attached to a fractionating column which was fitted with a distilling adapter, thermometer and a simple condenser. The flask was heated using an oil bath with boiling chips for 5 minutes. The distillation process was done until the residue reduced to 1 to 15 ml. The group was able to collect only 3 ml of distillate. The receiver was placed in an ice bath for the residue not to evaporate. The distillate in the receiver was then transferred to a separatory funnel. Furthermore, 5 ml of water was added and was stoppered and mixed through shaking. The lower aqueous layer was discarded while the upper organic layer was decanted to an Erlenmeyer flask. Enough amount of Anhydrous sodium sulfate were placed in the Erlenmeyer f lask to absorb water residues as it was swirled occasionally for 10 minutes. The contents of the Erlenmeyer flask was then transferred to a test tube and the next distillation process was not done since the yield of the distilled product was too few. The product was then analyzed using a gas chromatography-mass spectrometry apparatus in the instrument room. III.RESULTS AND DISCUSSIONS For this experiment, the yield was analyzed using the gas chromatography-mass spectrometry apparatus. The graph shows the relationship between the relative abundance (y-axis) to M/Z ratio (x-axis). The result of the gas chromatography-mass spectrometry of the product can be seen in fig 1 at the last page, the parent ion or the molecular ion denoted by M+ has a value of Distillation helps in obtaining purer substances. Also, an advanced instrument such as the gas chromatography-mass spectrometry apparatus gives a very accurate result or molecular weight of the product and other fragments. There can still be further modifications for better results. First, the instruments to be used should always be dried properly to make sure that there will be no impurities such as water. Second, another round of distillation should also be done to have purer product to avoid seeing impurities. Lastly, it is greatly recommended for the yield to be analyzed at once since it was observed that for some, the distillate evaporated. V.REFERENCES Bernard, M., Chandler, Z. The-Mach. Elimination reactions; cyclohexene from cyclohexanol. http://the-mach.wikispaces.com/Elimination+reaction%3B+cyclohexene+from+cyclohexanol (accessed June 12, 2014) Khan Academy. E1 elimination: Carbocation rearrangements. https://www.khanacademy.org/science/organic-chemistry/substitution-elimination-reactions/e1-e2-tutorial/v/e1-eliminationcarbocation-rearrangements (accessed June 12, 2014) Ault, A. Techniques and Experiments for Organic Chemistry, 6th ed.; Waveland Press Incorporated: Illinois, 1973. Eagleson, M. Concise Encyclopedia Chemistry; Walter De Gruyter Inc: Berlin, 1994. Masters, K., Williamson, K. Macroscale and Microscale Oorganic Experiments, 6th ed.; Cengage Learning: Stamford, USA, 2010 Clement, R.E., Karasek, F.W. Basic Gas Chromatography-Mass Spectrometry: Principles and Techniques; Elsevier, 1988. University of Bristol. Gas Chromatography Mass Spectrometry (GC/MS). http://www.bris.ac.uk/nerclsmsf/techniques/gcms.html (accessed June 20, 2014) Baklajian, Alex (May 2012). Introduction to mass spectrometry. and water which co-distill (Eagleson, 1994). The distillate product is cyclohexene which is unsaturated and has the boiling point of 83 celcius. Synthesis was done via distillation since it helps in obtaining purer substances (Bernard-Chandler, n,d). Gas chromatography-Mass Spectroscopy is a physical method of separating a compound which are volatile and thermally stable. This instrument can separate, identify and quantify compounds. The two phases that involves the process are the stationary phase which is the column and the mobile phase which is the carrier gas like helium (Karesek-Clement, 1988). The vaporized sample will be attacked by beam of electrons which is called the ionization process in which the positively charged ionic fragments are produced. This process involves the removal of electrons since the beam of electrons knock off one electron from a molecule which forms the parent ion or molecular ion. Fragmentation happens with the product of ionization to give smaller charged and neutral pieces. A magnetic field would force the circular flow of the ions and the separation will occur since they will follow different path of radius 81.98 which gives us the relative formula mass of the molecule (University of Bristol, n.d; Ault, 1973). Also, it can be seen that there is a presence of an isotope since there is a peak that is close in value with the M+ to the right. This is because carbon has an isotope which is 13C. The natural abundance of Carbon 12 is much higher than the natural abundance of Carbon 13 but since the mass spectrometer gives very accurate results, it may be able to detect the isotope. The parent ion M+ has the highest mass among the peaks. Any peaks lower than the M+ are just considered as fragment readings in the spectrum while the isotope, denoted by M+1, is the peak which is to the right of the parent ion which is lower in intensity (chem.ucla.edu, n.d; Baklajian, 2012). Other peaks can be considered as just fragments. These fragments are due to the breaking down of the unstable positive ions (chemguide.co.uk, n.d; Ault, 1973). On the other hand, the base peak is the one with the 56 molecular weight indicated by its 100 reading in abundance. The base peak always has the highest abundance among all the peaks (Karesek-Clement, 1988). The peak with the 100.013812 reading can be considered as an i mpurity. Even if it has the highest mass reading, it was not considered as the molecular ion peak since the compound being talked about here is cyclohexene. To sum it all up, the group was able to collect cyclohexene via distillation of cyclohexanol. The obtained results from the mass spectrum showed the presence of an impurity and also an isotope peak. The yield’s molecular weight (81.98) was indeed very close to the theoretical molecular weight which is 82. IV.CONCLUSION AND RECOMMENDATION It was observed that in this experiment on synthesis of cyclohexene from cyclohexanol, the group was able to produce cyclohexene as can be seen in the mass spectra which indicates that the product obtained by the group had an 81.9265 molecular weight which is relatively close to the theoretical molecular weight of cyclohexene which is 82. The group was able to perform all of the objectives for this experiment which are to synthesize cyclohexene from cyclohexanol and obtain a mass spectra of the product via gas chromatography-mass spectrometry. In conclusion, the synthesis of cyclohexene from cyclohexanol can be done in many ways and distillation is one of its examples. chemguide.co.uk. Mass Spectra: The Molecular ion M+ Peak. http://www.chemguide.co.uk/analysis/masspec/mplus.html (accessed June 20, 2014) https://www.youtube.com/watch?v=6q-M5V9roL0 (accessed June 20, 2014) Chem.ucla.edu. Mass Spectrometry. [Online] n.d, http://www.chem.ucla.edu/harding/notes/notes_14C_MS.pdf (accessed June 20, 2014) â€Å"I hereby certify that I have given a substantial contribution to this report and I did not copy and/or quote from any resource material unless being cited as reference. I am make known that failure to accomplish the second clause would eb grounds for plagiarism and a failing grade for my final laboratory report.† Halili, Johanna Bernadette C. 11332654 Fig 1: Mass Spectrum of cyclohexene distillate Page 1 of 4 Experiment #1: Synthesis of Cyclohexene from Cyclohexanol

Euthanasia, Rodriguez, and Canadian Law on Assisted Suicide Essay examp

Euthanasia, or assisted suicide, stands as one of the most important debates in contemporary moral philosophy. By definition, euthanasia is the act of intentionally killing or permitting the death of a hopelessly sick or injured individual, in a relatively painless way, for reasons of mercy. The controversy surrounding this unresolved issue seems to be fuelled by popular, albeit problematic, belief that while the passivity of permitting an individual to die is morally acceptable, the act of killing is not. While modern politics is not quick to support euthanasia on a moral or ethical level, many theorists are fascinated by the topic from a legal perspective. In the article "Assisted Suicide, Ethics and the Law", for example, Eike-Henner Kluge utilises the case of Sue Rodriguez to demonstrate the ethically ignorant and discriminatory position of Canadian law regarding assisted suicide. Rodriguez’ 1993 claim to legal assisted suicide created what could be the most important and high profile court case to date regarding euthanasia in Canada. Ms. Rodriguez suffered from a rare form of ALS that would drastically shorten her life expectancy, and gradually rob her of the abilities to walk, move her body at will, and eat and breathe without mechanical assistance. Knowing that her mind would remain alert, yet trapped in the casing of an obsolete body, Rodriguez voluntarily decided to avoid such an unsatisfactory end, lacking in dignity, by requesting active physician-assisted suicide (euthanasia) in a manner of her own choosing, as she would be unable to end her own life at the moment she desired. Rodriguez claimed that ending her life was her right, as any law does not prohibit it, and that it also included the right to assistance ... ...stitutionalisation of discrimination is unacceptable, and thus we must support assistance of an otherwise-impossible suicide act in special cases. Whether it is the general discomfort of considering the preferable circumstances of one’s own demise, or the concept of being willingly and intentionally killed, the euthanasia issue remains one that is, although important, uncomfortable at best. The questions remain, however, as to the circumstances under which euthanasia should be legalised: Are only persons with fatal diseases eligible? With psychological illnesses? Will age restrict who eligibility? Who will decide how much pain one must experience in order to be assisted in suicide? Until these and other answers are realised in social, religious and ethical contexts, euthanasia will continue to proliferate through international political and moral debate forums.

Essay --

The Adolf Coors Company is one of the world’s largest brewing companies in the world, and third largest brewing company in the United States. But what makes Coors different from other brewers is its unique advantages and disadvantages in the brewing industry. Coors maintains a certain brand image or â€Å"mystique† that – while positively influencing the company – also causes some strategy problems. The first main problem for Coors is distribution. Coors is branded as a cold, fresh beer and has profited from this immensely in their sales. There are several factors that contribute to this brand image and are ultimately advantages to the company. However, some of these advantages come at a cost. While Coors’ â€Å"pure Rocky Mountain spring water† has been emphasized by the company for over a half century, this water comes from 60 springs on company-owned land where its brewery is in Golden, Colorado. In order to be true to their image, Coors does not want to brew any beer without the fresh â€Å"spring water† of the Rockies. This means Coors is in a bind if interested in shipping beer to parts of the United States such as the east coast. Not only would the beer be extremely expensive to ship over 1500 miles, there is another problem with the idea of shipping the brews across America from a single plant: Coors does not pasteurize their beer. They claim that the heat the beer would experience during a normal ship would harm the taste of the beer. This means that shipments of their unpasteurized beer need to be kept cold the duration of the ship to stay fresh. However, concern about the 25-30 million barrel ceiling on capacity at the Golden, Colorado sites makes it an intriguing prospective to expand sites considering the recent yearl... ...h the beer may be as â€Å"fresh† as Coors claims, companies that do pasteurize their beer are able to ship it across America without the worry and hassle of keeping it cold throughout the duration of the ship. I mentioned reasons as to why this poses some potential problems for the company earlier in this assessment. It’s no mistake that Coors has gained the reputation they have – and it’s mostly a worthy appraisal of the company. As a customer, seeing the extent to which Coors goes to maintain a fresh, unique, brew would make me want to try their product over other â€Å"typical† breweries. However, the very reasons that has led to success for Adolph Coors Company, is also the very reasons why Coors faces potential growth problems. Aside from the problems that Coors’ is dealing with as a result of their pledge to â€Å"freshness,† what other problems does the company face.

Winter Essay -- Creative Writing Essays

I pressed my face up against the glass window, my moist breath causing it to fog up. I watched the boy's dark silhouette shift positions slightly, as he leaned back against the deteriorating stonewall, and buried his head in his hands. Tendrils of dark bronze hair assisted in the covering of his face, making it even more impossible to see what he might look like. He didn't know I was here, quietly watching him. Hell, he didn't even know I existed. I squinted, straining my vision, hoping I could maybe see his face in order to have a visual picture of him. But I couldn't. The nighttime environment only helped him remain anonymous. Yet, even without being able to clearly see him, I was slowly being overwhelmed by a very strange feeling - that I had to leave. Now. And as if he'd planned it, the boy's head snapped up, and his eyes immediately met mine. They were a shockingly bright turquoise, and in them was an unknown emotion so overpowering that I actually gasped and stumbled backwards. My heart was pounding so loudly that all other noise seemed to fade away. - "What is that, Winter?" Tyler inquired, pointing to the new diamond stud in the side of my nose. "A nose piercing," I replied irritably. I was in a dark mood, and even my best guy friend was bothering me at the moment. I just didn't want to talk to anyone. All I wanted to do was go back to that house - with that boy. His face had been burned in my mind, those aqua eyes haunting my thoughts. The corners of Ty's lips turned down, his eyes showing that he was upset. His angelic face didn't hide his emotions either, he was hurt. "I know. I just want to talk to you." "Sorry," I muttered halfheartedly. "I didn't mean to be so snappish. I'm in a bad m... ...'s your name?" he requested, a small laugh following the statement, and causing my heart to throb uncontrollably. "Because I can't keep calling you 'pretty', as true as it is." I felt lightheaded at his compliment, and reminded myself to breathe. "Winter," I said, my voice sounding stifled and forced. "Winter, eh? The name suits you quite well. Pale skin, gorgeous blue eyes†¦ the beauty and colors of the season." He winked at me, suddenly seeming a bit more human, not to mention all the more seductive. "Thank you," I said nervously. God, I must be so awkward to talk to right now. "I†¦ I almost feel like I have to come," I admitted quietly. "There's something that keeps drawing me back." A small smile formed on his lips, and there was a glint in his eyes that was bordering sinister. "Oh†¦ is there now? Finding the long way home, aren't you?" Winter Essay -- Creative Writing Essays I pressed my face up against the glass window, my moist breath causing it to fog up. I watched the boy's dark silhouette shift positions slightly, as he leaned back against the deteriorating stonewall, and buried his head in his hands. Tendrils of dark bronze hair assisted in the covering of his face, making it even more impossible to see what he might look like. He didn't know I was here, quietly watching him. Hell, he didn't even know I existed. I squinted, straining my vision, hoping I could maybe see his face in order to have a visual picture of him. But I couldn't. The nighttime environment only helped him remain anonymous. Yet, even without being able to clearly see him, I was slowly being overwhelmed by a very strange feeling - that I had to leave. Now. And as if he'd planned it, the boy's head snapped up, and his eyes immediately met mine. They were a shockingly bright turquoise, and in them was an unknown emotion so overpowering that I actually gasped and stumbled backwards. My heart was pounding so loudly that all other noise seemed to fade away. - "What is that, Winter?" Tyler inquired, pointing to the new diamond stud in the side of my nose. "A nose piercing," I replied irritably. I was in a dark mood, and even my best guy friend was bothering me at the moment. I just didn't want to talk to anyone. All I wanted to do was go back to that house - with that boy. His face had been burned in my mind, those aqua eyes haunting my thoughts. The corners of Ty's lips turned down, his eyes showing that he was upset. His angelic face didn't hide his emotions either, he was hurt. "I know. I just want to talk to you." "Sorry," I muttered halfheartedly. "I didn't mean to be so snappish. I'm in a bad m... ...'s your name?" he requested, a small laugh following the statement, and causing my heart to throb uncontrollably. "Because I can't keep calling you 'pretty', as true as it is." I felt lightheaded at his compliment, and reminded myself to breathe. "Winter," I said, my voice sounding stifled and forced. "Winter, eh? The name suits you quite well. Pale skin, gorgeous blue eyes†¦ the beauty and colors of the season." He winked at me, suddenly seeming a bit more human, not to mention all the more seductive. "Thank you," I said nervously. God, I must be so awkward to talk to right now. "I†¦ I almost feel like I have to come," I admitted quietly. "There's something that keeps drawing me back." A small smile formed on his lips, and there was a glint in his eyes that was bordering sinister. "Oh†¦ is there now? Finding the long way home, aren't you?"

Marketing a New Product Internationally Essay

Marketing is the field which deals with market. By defining the meaning, market is a place where people gathered and contact with one another, build relationship between two, in broad terms after the globalization world become a village and in this global business era marketing is the system of globalized promotional activities of a business which take place to achieve the organizational and financial goals The circle of marketing revolved around the market demands, product development, and reasonable proportion which can learned to instigate a market research that clarify the needs and demands of customer. Although focal process for a product promotion is market research, relying on that a producer can easily plan and develop his product well crafted, innovated, according to the socioeconomic factors, reflect the social and cultural ethics and will meet the consumer demands. Target Market and Product Information: Defining marketing on macro-level; the macro-level marketing is extremely challenging for an organization to market their product â€Å"Unique TV† internationally even branded by Philips, especially in Indian market which is a multi-cultural society have many social and religious boundaries, but economically emergent country and have great potential and competition in electronic media which create a huge space for television industry as well as competition. Marketing of a television product that is extraordinary and modern with built-in fingerprint scanner, and an innovative crafts of modern technology, the exceptional fingerprint technology allow users to customize the individuals settings, for instance when a person turns the TV on via their fingerprint the individual can set his own customized profile which contains his favourite channels, recordings etc. It is also ideal for parental control, parents can set the TV to only display the channels they choose for their Childs individual fingerprint as well as the time they allow their child to watch TV. But the perceived quality, emotional constructs, and a particular justification of the purchase can only impact the customer’s decision to purchase a brand. Target Market, Society and Culture: Before the satellite and cable network Indian had only one state owned channel broadcast, but after the influx of satellite and cable network a huge expansion in the electronic media industry has been witnessed, as well as great competition established in the television products. By determining broadly the rapid growth of Indian television industry since inception to expansion the social practices, including politics and democracy, sport and identity formation, cinema and popular culture has influenced on the daily lives of Indians. Today the electronic media cater immense involvement in the social and cultural lives of Indians, as well as India become a very potential market for the innovative and modern television products. Local Economic Development: India has traditional economy largely based on village farming, modern agriculture, handicrafts, modern industries, and a massive amount of services. The emerging sector of Indian economy is service sector which has expended remarkably in last decade. But a large force of human resource has attached with the agricultural economic activities, this sector retains the backbone of the Indian economy. Foreign direct investment is increasing especially in the telecommunication and information technology sector, but the privatization of government owned industries and entities is still debateable in the government avenues. The economy has posted an average growth rate of more than 7% in the decade since 1997, reducing poverty by about 10 percentage points. India achieved 8. 5% GDP growth in 2006, and again in 2007, significantly expanding production of manufactures. Software industry is the emergent sector of Indian economy; government is capitalizing on the human resource especially English literacy for a competent force to raise the exports of software products and services to western world. This economic growth facilitates India to reduce the fiscal deficit, but the boom in speculative real state business and increased interest rates have influenced the inflation in 2006 to 2007. But a huge problem facing by India is growing population. (Central Intelligence Agency, 2008) Regional Economic Development: Asian economy comprises on the 4 billion people living in 46 different states (60% of the world population). Asia is largest continent of the world and six fourth stats of the world lie in Asia with world’s second largest economy China. The wealth and economic activities of Asia are distributed in different states of Asia as others; which is because of its large size and multiple state’s differing cultures, environments, historical ties and government systems. In term of nominal GDP the large economies in Asia are Japan, China, India, and South Korea. By measuring the economically Asia pertains China, the second larges economy in the world by nominal GDP, to Cambodia one of the poorest. The GDP of china in term of purchasing power parity to be the largest economy in Asia and the second largest economy in the world, followed by Japan and India as the world’s third and fourth largest economies respectively. Market Competition: As Indian retains the third largest economy of the world, and massive social and cultural influence on the television industry generates enormous competition in the television industry. India now producing diversity of television products locally, as well as international products is also there. With these competitive forces it is very hard for a new product to attract the audience, but not as much hard for a product with some extra ordinary and exceptional features, to mesmerize and accomplish the needs of the users. As compare with the other products the new and innovative product â€Å"Unique TV† can make a difference, because of its fingerprint scanner which can help the user to control and customize the profile of every individual. After the creation and deep study of international and regional scenario the producer and marketer follows second challenge to market the product with new scientific methodologies, which can effectively get the quick and excellent response of the customer. Brand Marketing: There are enumerated factors that affect the buying intentions of customers as quality of services, equity, perceived value, satisfaction, past loyalty, perceived cost of changing supplier and brand perception. Most of them variables are inter-related and they impinge upon customer purchase behaviour cumulatively. High quality products can be created without input from marketing. However, in practice, it has been established that products that make market success received market or customer research support. There are several determinants that contribute to the success of a brand. The ideas of brand marketing lead to the recognition of the research as being based on consumer perception. This leads to the question if different ethnic backgrounds impact the consumer perception of the brand strategies. Marketing Methodologies: Questionnaire Survey:- The survey questionnaire was chosen for its cost effectiveness. The telephone questionnaire allows for a sample population to be easily reached with responses documented and easily dissected using data entry and statistical analyzing methods. Because of their widespread use, questionnaires are non-confrontational to the sample population and do not force opinions or options, allowing for accurate and viable responses to be gathered with little bias or influence from the researchers or complicated research equipment. The questionnaire development will take into consideration possible defects in the question distribution and has made all attempts to use common language and word organisation that is not technical or industry based with the hopes to remove the larger concerns in relation to comprehension and cognition. However, it is important to note that in any research methodology that is dealing with human responses to qualitative or quantitative questions remains the possibility of language bias. Advertisement:- Advertising is any paid form of no personal presentation of ideas, products, or services by an identified sponsor. Most advertising media are mass media: e. g. newspapers, magazines, television, radio, billboards, etc. Thus rather than transmitting messages to one buyer, most ads communicate to thousands or even millions of buyers: this makes each contact for less expensive than personal sales presentation. Sales Promotion:- Like personal selling and advertising, sales promotion stimulates consumer buying and middlemen’s effectiveness, but with a wide variety of means. Sales promotion tactics are expected to supplement salespeople and advertising to make them more effective. Retail store window displays, product sampling, premium offers, and coupons are all examples of sales promotion. In contrast personal selling and advertising, many sales promotions are non-continuing, such as exhibits at fairs or contests. Manufacturers and retailers have substantial control over their sales promotions. Publicity:- In contrast to â€Å"Advertisement†, â€Å"Publicity† may be defined as any â€Å"Unpaid† form of non-personal presentation of ideas, goods or services. Personal selling advertising and sales promotional are all direct forms of promotion, whereas publicity is indirect: a firm cannot just go out and buy it. Publicity has been defined as non-personal stimulation of demand for a product, service, or business firm by planting commercially significant news about it in communications media. Some publicity about companies and brands is of course not solicited by sellers: indeed, it may even be negative. Conclusion: In brief we have reached on the conclusion that the most important activity in the business and to promote a brand is marketing. From above literature, it can be stated that marketing in general is based on the consumer’s perception of the brand, regional and local economical factor, social and cultural manners and the methodologies applied to market the product. The perceived quality, emotional constructs, and justification of the purchase impact the customer’s decision to purchase a brand. This research demonstrates that market research cater foci point of marketing strategy, then identifying the organizational and product’s potentials for the effective product understanding, the marketing consultant and organization should analyze the product strengths and weaknesses to cover it with appropriation. To determine the supply and demand identify the main competitors, and craft a good and competitive piece of product which can compete according to the economical and technological factors prevailed in the market. Then the identification of distribution options is to be the major decision to market the product, a great establishment of distribution channels will pertains a great proportion in successful marketing of a product. Marketing and advertisement campaigns play pivotal role in the success of any product. However, a significant amount of money, time and resources have to place behind marketing to the ethnic (or minority) â€Å"masses† and that was many years on the making when an organization advocated for that initiative, that too was looked upon as radical. Coming off the heels of that accomplishment, painting the picture of a viable affluent ethnic consumer might be easier. Ultimately, relevant, comprehensive and actionable insight will lead to informed business decisions and the implementation of marketing best practices. If the world has changed so must a brands attitude and actions towards marketing to new target audiences.

Parenting Teenage Boys and Education

Keeping your cool and staying firm without letting your guard down.Do we all know how to keep our cool at the moment of a disappointment with our teenage boy? Parenting Teenage boys can be a hell of a rollercoaster ride what matters most is the foundation you lay out for them when they are young. Being a role model speaks volume. Communication is the key element to connect with your teen. Parenting is a challenging task, but with the proper guidance and understanding parents can raise their son's to be their best and to succeed. â€Å"Therefore parents who refrain from corporal punishment seem to have a more positive outcome and are more successful in being able to get their Teen to focus on their education and every aspect of their life.† Development: Making your teen aware of the changes in his body, the knowledge on sex, alcohol, drugs and weapons. Connecting: Learning how to communicate with your teen and their emotions.Educational attitude: Schooling them on the importance of education and the impact it has on their lives. Boundaries: Teaching them about consequences. Identifying core values: Knowing what makes them valuable and making them aware of it. It requires us as adults to be good role models and be the best example for them in all aspects of their life from beginning to end. This includes when they begin their development as adolescents and begin the early stages of puberty and start having a desire for sex, and talking to them about alcohol and the danger of drugs and weapons. Connecting with your Teen allows you to be able to communicate and connect with what they are feeling. Also it is very important that we understand the attitude that they have about Education and help them understand the impact it can have in their lives. Also putting boundaries to show them that crossing that line has consequences. Also being able to identify their core values will help the process. As a parent sometimes you have to walk the talk. Unfortunately some parents use corporal punishment while others completely abstain from such due to their beliefs and morality of the situation. As for me and in my opinion and experience I find that corporal punishment does not work for me due to my upbringing in which I never agreed. I feel that violence does not resolve anything and will only result in negative behavior coming from your Teen. This includes them rebelling towards you in many ways, not sleeping well, not eating well, not focusing in school and affecting their surroundings in general.

Caesars: Gambling Big on Technology

Caesars—Gambling Big on Technology This case illustrates how database technologies can support an organization's business strategy. The large investment made by Caesars Entertainment Corporation, formerly Harrah's, in its information technology strategy has been tremendously successful. The results of Caesars investment at the time include: * 10 percent annual increase in customer visits. * 33 percent increase in gross market revenue. * Yearly profits of over US$208 million. * Highest three-year ROI in the industry. * A network that links over 42,000 gaming machines in 26 casinos across 12 states in the U.S. * Rated number six on the 100 best places to work in IT by ComputerWorld magazine. * Recipient of a Leadership in Data Warehousing Award from the Data Warehousing Institute (TDWI), the premier association for data warehousing. The casino industry is highly competitive—rivalry among existing competitors is fierce. Bill Harrah was a man ahead of his time when he opene d his first bingo parlour in 1937 with the commitment of getting to know each one of his customers. In 1984, Phil Satre, president and CEO of Harrah's, continued that.In search of its competitive advantage, Harrah's invested in an enterprise-wide technology infrastructure to maintain Bill Harrah's original conviction: â€Å"Serve your customers well and they will be loyal. † Caesars' Commitment to Customers When Harrah's implemented its patented Total RewardsTM program it was resigned to help build strong relationships with its customers. The program rewarded customers for their loyalty by tracking their gaming habits across its then 26 properties and currently maintains information on over 19 million customers, information the company uses to analyze, predict, and maximize each customer's value.At Caesars the program continues to be a success because of its implementation of a service-oriented strategy. Total Rewards allows Caesars to give every customer the appropriate amou nt of personal attention, whether it's leaving sweets in the hotel room or offering free meals. Total Rewards works by providing each customer with an account and a corresponding card to swipe each time he or she plays a casino game. The program collects information on the amount of time the customers gamble, their total winnings and losses, and their betting strategies.Customers earn points based on the amount of time they spend gambling, which they can then exchange for complimentary items such as free dinners, hotel rooms, tickets to shows, and even cash. Total Rewards helps employees determine which level of service to provide each customer. When a customer makes a reservation at any of Caesars brands, the service representative taking the call can view the customer's detailed information including the customer's loyalty level, games typically played, past winnings and losses, and potential net worth.If the service representative notices that the customer has a Diamond loyalty l evel, the service representative knows that customer should never have to wait in line and should always receive free upgrades to the most expensive rooms. â€Å"Almost everything we do in marketing and decision making is influenced by technology,† says Gary Loveman, Caesars' chairman and CEO. â€Å"The prevailing wisdom in this business is that the attractiveness of property drives customers. Our approach is different. We stimulate demand by knowing our customers.For example, if one of our customers always vacations at Harrah's in April, they will receive a promotion in February redeemable for a free weekend in April. † Gaining Business Intelligence with a Data Warehouse Millions of customers visit Caesars resorts each year, and tracking a customer base larger than the population of Germany is a challenge. To tackle this challenge Caesars began developing a system called WINet (Winner's Data Network). WINet links all Caesars properties, allowing the company to collect and share customer information on an enterprise-wide basis.WINet collects customer data from all the company transactions, game machines, and hotel management and reservations systems, transforms and cleanses this data, and then places the resulting information in a central data warehouse. Information in the data warehouse includes both customer and gaming information recorded in hourly increments. The marketing department uses the data warehouse to analyze customer information for patterns and insights, which allows it to create individualized marketing programs for each customer based on spending habits.Most important, the data warehouse allows the company to make business decisions based on information, not intuition. Casinos traditionally treat customers as though they belong to a single property, typically the place the customer most frequently visits. Harrah's was the first casino to realize the potential of rewarding customers for visiting more than one property. Today, Caes ars has found that customers who visit more than one of its properties represent the fastest growing revenue segment.In the first two years of the Total Rewards program, the company received a $100 million increase in revenue from customers who gambled at more than one casino. Caesars also uses BI to determine gaming machine performance. Using the data warehouse, Caesars examines the performance and cost structure of each individual gaming machine. The company can quickly identify games that do not deliver optimal operational performance and can make a decision to move or replace the games. The capability to assess the performance of each individual slot machine has provided Caesars with savings in the tens of millions of dollars.Former CIO Tim Stanley stated, â€Å"As we leverage more information from our data warehouse and increase the use and sophistication of our decision science analytical tools, we expect to have many new ways to improve customer loyalty and satisfaction, dri ve greater revenues, and decrease our costs as part of our ongoing focus on achieving sustainable profitability and success. † Security and Privacy Some customers have concerns about Caesars data and information collection strategy since they want to keep their gambling information private.The good news for these customers is that casinos are actually required to be more mindful of privacy concerns than most companies. For example, casinos cannot send marketing material to any underage persons. To adhere to strict government regulations, casinos must ensure that the correct information security and restrictions are in place. Many other companies actually make a great deal of money by selling customer information. Caesars has not joined this trend since its customer data and information are part of the company's competitive advantage. The Future of CaesarsIn the future, Caesars hopes to become device-independent by allowing employees to access the company's data warehouse via m obile devices. â€Å"Managing relationships with customers is incredibly important to the health of our business,† Stanley says. â€Å"We will apply whatever technology we can to do that. † For example, Caesars has been undergoing efforts to develop systems described as â€Å"patron-based technology† that foster communication with customers through slot machines. Ultimately, such data collected through slot machines can be stored in a data warehouse and later analyzed to gain further insight into customers and their needs. 0 Questions 1. Identify the effects poor information might have on Caesars service-oriented business strategy. 2. How does Caesars use database technologies to implement its service-oriented strategy? 3. Caesars was one of the first casino companies to find value in offering rewards to customers who visit multiple Caesars locations. Describe the effects on the company if it had not built any integrations among the databases located at each of its casinos. How could Caesars use distributed databases or a data warehouse to synchronize customer information? . Estimate the potential impact to Caesars business if there is a security breach in its customer information. 5. Identify three different types of data marts Caesars might want to build to help it analyze its operational performance. 6. What might occur if Caesars fails to clean or scrub its information before loading it into its data warehouse? 7. Describe cluster analysis, association detection, and statistical analysis and explain how Caesars could use each one to gain insights into its business.

A Day I’Ll Never Forget

When you wake up in the morning; you never know what to expect. People get up as though everyday will be a normal day. People go to work or school and live their daily lives. The day of October 31, 2011 my daughter's mother was induce becuase she was pass her due date. That day was crazy from waking up in the morning and the trip to the hositpal. From watching my daughter's mother go through the pain she went through and when the time came when my daughter was born was a unrealistic feeling. The day of October 31, 2011 I will never forget that day.My girlfriend and I woke up at five o'clock in the morning , and we said a prayer together. We got ready and left the house at 7 o'clock am. For some reason, driving to the hospital seemed to take longer than usual. I remember everything about this day as if it was yesterday. We arrived to Morton Plant Hospital and proceeded to the Labor and Delivery unit. The halls were very quiet and I remember thinking to myself this is it this is the da y thats gonna change my life forever. After the doctors and the nurses induce my daughter's mother it was nothing but a waiting period.After a few hours, my daughter's mother began to have some normal contractions she was able to handle them for small period of time; however, the contraction came to become more painful to her. I never wintessed anybody go thourgh no type of pain like she went thourgh. I ask her what the contractions felt like she said,† The pain is like having your insides twisted, pulled, and squeezed combined with someone stabbing you in the stomach. † The only thing I can say to myself is ouch! After hours of toture pain she couldnt take it anymore, so she went ahead a got a epidurals.When she got the epidural the pain easily ease away. Thank God for epidurals. The time has come after fourteen hours of been in the hospital it was time. My daughter's mother had a dialte to ten centemeter and it was time to push . I have never been so scared it was like I was in a hunted house and I couldnt get out. After a few pushes and me almost passing out on the floor she was finally here. When my daughter arrived, I jumped up really high and scream out it's a boy I dont know what I saw but I thought she was a boy.She was born healthy and was the cuties baby I ever seen. I never been so happy like I was that day. The day my daughter was born I will never forget. While I'll was expecting a baby boy; I got a beautiful baby girl. That day was a unforgetable day. From the time we woke up that morning and getting to the hositpal . Watching the labor pain my child's mother was going thourgh was the scariest thing I ever saw. The most important feeling was watching the birth of my child. Watching the birth of my baby girl was a unrealistic feeling.

Tarrifs and Trade Essay Example | Topics and Well Written Essays - 500 words

Tarrifs and Trade - Essay Example Thus, the overall effect of a tariff implemented by a small nation must reduce the national welfare (Nunn & Trefler, 2010). Thus, whenever a small country will implement the tariff, the national welfare is bound to fall, and the higher the tariff will be set, the more the loss will be experienced and consumers will lose as government recipients and producers spending gain. In a large country, consumers of the good suffer from the price increase, as the producers will experience a well-being increase from the tariff. Thus, the tariff net effect is composed of three major results that are a negative distortion in production, positive trade effect terms as well as a negative consumption distortion. Thus, there are both positive and negative elements as the effect can be either negative or positive. However, the overall result is that it can be positive implying that a tariff that is implemented by a large nation may increase the national welfare (Debaere & Mostashari, 2010). Unlike quotas, tariffs are important as they generate the government some revenue. The US according to statistics collects over 20 billion a year from revenue from tariff that could be lost with quotas (Motoshige Itoh & Yoshiyasu Ono, 1982). Another reason is that quotas may result in administrative corruption. Tariffs provide customs officials with authority and power providing access to favored organizations and denying the lesser-favored ones as opposed to import quotas. Moreover, import quotas have a high probability of causing smuggling especially when set at unreasonable values (Grant, Hertel, & Rutherford, 2009). A strong dollar is good while, on the other hand, weak is bad. As the generalization sounds simple, it is very different and confusing when it comes to the dollar. A strong dollar is very strong when compared to other foreign currency, and the vice-versa is

Male and female consumer buying behaviours Essay

Male and female consumer buying behaviours - Essay Example Two California companies, Jan Stuart and Inner-Face also launched men’s lines during the 1980s that flopped. â€Å"Skin treatment lines for men have come and gone, because the population just wasn’t ready.† Said Pamela Baxter, VP-Marketing at Aramis. But the expanding number of over-35 men led Aramis execs to believe that there is now a legitimate men’s market. Aramis recently launched Lift Off!, an alpha hydroxy acid (AHA) product for men. The overall men’s cosmetic market is now too tiny to count, Baxter said, but Aramis estimates Lift Off! could eventually account for as much as 12% of sales. However, it is still undecided on an overall marketing strategy. â€Å"It’s easier to sell a man if a woman is with him,† said Baxter. Aramis has two radio commercials in test in Kansas City, Dallas, and Miami. One targets men, and the other is aimed at women (Campbell, 2000). Men are often introduced to skin lotions by their wives or girlfrien ds. When Beauticontrol, a Dallas-based direct-sales cosmetics company, introduced an AHA product called Regeneration last year, â€Å"We had wives writing to us saying their husbands were using the product and loved it,† said Ed Hookfeld, director of product marketing. The company packaged the same lotion in a gray and black box, shot a new ad campaign featuring CEO Dick Heath, and renamed the product, Regeneration for Men. Wendy Liebmann, president of New York-based WSL Marketing, said there is a potential for growth in men’s cosmetics, but cautioned against expecting dramatic sales increases.† You’re talking about educating somebody who washes their face with soap and shaves,† she said (Campbell, 2000). Chad Schexnyder of New Orleans remembers how it used to be; approaching the counter of a local drugstore with a bottle of Noxema in his hand, the cahier accosted him. â€Å"This is for women,† she said with a dismissive air. â€Å"I’v e never seen a man buy Noxema.†